This content has been archived. It may no longer be relevant
Well, when half of CES is about 3D, what do you expect? Say what I will, it’s still the hottest thing in media right now, so it is perfectly understandable why companies are trying so hard to get it right. I saw a lot of companies promoting glasses-free 3D and I think one of them may have gotten it right.
Tridelity Display Solutions was showing off tehir autostereoscopic displays at CES. I can’t see glasses-free 3D due to an eye injury, but a friend who was attending the show with me was pretty impressed. He’s not easily impressed, so I was impressed that he was impressed, or something like that. Autostereoscopic displays aim spearate images at the viewer’s right and left eye, with no need for special glasses. Tridelity’s screens have multiple parallax barriers (an array of slits in front of the screen to ensure that each eye sees only the strips it is meant to) and so can send light from pairs of images in five directions at once, considerably widening the viewing area so that at least five people can enjoy the 3D experience simultaneously. FYI – I don’t know anybody at Tridelity – they aren’t a client – I don’t own their stock, I just thought they did a good job at CES (even if it was second-hand, so to speak).
I don’t care for 3D TV for the home, but I do think there is a place for 3D displays – especially in-store displays. I am a firm believer in things that capture attention and have implemented or specified LED, lenticular or digital signage networks over the years, and believe that 3D is a logical next-step.
Associate Creative Director at bloomfield knoble