With the growing popularity of advanced artificial intelligence (AI), you’d be hard-pressed to find a process that can’t be automated. These automated technologies can write for us, chat with us, bank for us, and even drive us around. So, why can’t they also assist us in creative processes?
In the ever-evolving marketing and advertising landscape, staying ahead of the technological curve is essential for success. One of the recent revolutionary technologies reshaping the industry is Photo AI. This cutting-edge tool harnesses artificial intelligence’s power to expand how brands create, optimize, and leverage visual content.
The Proliferation of Photo AI
Photo AI, powered by advanced machine learning algorithms, has ushered in a new era of visual content creation. From image recognition to content generation, Photo AI can analyze and interpret visual data at an unprecedented speed. This technology not only enhances the efficiency of creative thinking but also opens innovative avenues for personalized and engaging brand communication.
The Practicality of Photo AI
Photo AI is valid in the creative world through image creation and manipulation. For example, if you’re working with an image and need to show more of a scene than what has been photographed, you can use Photo AI capabilities to “expand” the photo. AI analyzes the details and surroundings in the image. The information is then used to invent an extension of that scene that is believable within the context.
Another way to use Photo AI is when you need to add or remove certain details. Such as as inserting birds in the sky or removing a distracting object in the background. While you can often do these things manually in Photoshop, Photo AI can potentially save you hours of time by automating these tedious tasks.
Adobe Photoshop version 25 now allows you to make these edits very simply, effectively, and natively in the app through a “generative fill.”
“Photo AI can potentially save you hours of time”
bk Tip: Creating a marquee for your website using photography? Make it custom by using generative fill! Photoshop even gives you options to choose from to tailor the photo to your liking. For example: Original stock photo:Extending the background using generative fill – two options:
Add objects for detail and personalization:
The Pitfalls of Photo AI
As with all technological progressions, though, perfection remains elusive.
While Photo AI offers immense benefits for creatives, it’s essential to acknowledge its potential drawbacks. Some argue it lacks the accuracy to convince viewers that what they’re looking at is real. The accuracy of Photo AI’s image recognition capabilities can vary depending on factors such as image quality and diversity. Be careful, as this can lead to potential inaccuracies or biases.
Another Photo AI weakness is that it relies on algorithms for content creation. This may lead to a lack of human creativity and intuition, resulting in generic or uninspired visuals. Creatives find it challenging to produce new, inspired, and exciting ideas consistently, and Photo AI can further hamper this.
By automating repetitive tasks, enhancing content creation, and facilitating hyper-personalization, Photo AI empowers creatives to push beyond their imaginations. Integrating Photo AI into your creative process can give your brand a competitive edge as technology advances, driving success in an increasingly visual-centric landscape.
Embrace the creative future with Photo AI.
Who is bloomfield knoble?
bk is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top Fortune 100 companies and unique businesses that seek a strategic partner to empower their offerings and growth.
Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand frameworks, or simply need daily creative, technical and consulting support to augment your resources, bk provides a one-to-one approach to help solve problems holding you back to accelerate your success.
Call Eric Hirschhorn to learn more at (214) 254-3805, or eric.hirschhorn@bloomfieldknoble.com.
Breanne Vasey is an Art Director at bloomfield knoble. She oversees and maintains visual brand consistency for our clients across all forms of media. A coffee fanatic and California native, you can find her watching the latest Netflix show, listening to country music or petting the dog at the party. And just ask her how much she loves Texas!