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The recent rise in daily deals Websites (like Groupon) and the rise of mobile applications has proved to small businesses that an online presence does drive in-store traffic.
I’m not really sure why this seems revolutionary, people in our industry have been claiming that for years. I think it’s because there is so much more money in national clients that we, as an agency, simply don’t bother going after the little guys. That might be a mistake. Just a few years ago, small businesses spent $96bn on local advertising – only 4% of that was for online advertising. The rest went to TV, radio and print, despite the fact that 50% of media consumption was done online, according to a 2009 report from Forrester Research. Now analysts estimate the local online ads market could be worth more than $35bn by 2014, according to the Kelsey Group.
Associate Creative Director at bloomfield knoble