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Eye tracking isn’t a new concept to advertising, but the technology used for eye tracking is – and it’s getting better.
James Breeze, usability specialist and CEO of Usable World has a blog about eye tracking (and other things) – it’s really good, go check it out. Anyway, I’ve seen tons of studies about eye tracking and how people interact with Websites and movies and digital signage, etc. We’ve done it ourselves for some of the Websites we’ve built. I like it – I think it’s accurate and a valid form of analysis, but, to me, it has always seemed a bit limited.
Associate Creative Director at bloomfield knoble