Spring Forward

The start of the year always seems to be a whirlwind. New budgets, staff shortages and a never-ending list of executive priorities can be overwhelming. Trust me, you’re not alone.

Like the act of spring cleaning and organizing, sometimes you need helpful reminders to “spring forward” and achieve your goals. Throughout my career, I’ve learned tricks to navigate this chaos. I thought I would share them, plus a bonus tip from a loved one.

1. Prioritize priorities

First things first: Take a step back and assess what really matters. Make a list of all your tasks and categorize them into three groups: Urgent and Important, Important but Not Urgent, and Urgent but Not Important. Focus on the first category. I call these “Success Dos” because they make or break my success. When possible, delegate or find trusted partners that make it easy for you to complete the other lists. More than five years ago, as a busy marketing leader, this is how I started my relationship with bloomfield knoble.

2. Outsource when possible

Smart leaders aren’t afraid to outsource the Important but Not Urgent tasks that seem to linger. Good agency partners can usually do certain projects faster and better because you or your team only have time to focus on them at night or during the little free time between meetings. These projects can include creating core messaging and creative assets for new offerings or managing the writing and design for required external reports or thought leadership materials. Or maybe you can move a campaign along more efficiently with help on strategy and tactical planning for everything from product launches to campaign-ready assets. Letting go and letting others turn your ideas into reality can be so satisfying. Plus, it can minimize your internal staff turnover.

3. Leverage technology

I know that everyone is sick of hearing about AI, but there are tons of tools (not just AI) that can streamline your workflow and save you precious time. Consider using project management tools like Asana or Monday to keep track of tasks and deadlines instead of spreadsheets. Tools like Hootsuite or EveryoneSocial can make social media efforts easier for marketers as well as staff who want to engage. Writer AI makes creating compelling and brand-compliant content much easier. Plus, HubSpot and Salesforce CRM automation can significantly reduce manual work. If you don’t prioritize implementing productive technology into your workflow, your leadership team just might start looking for someone who works smarter, not harder.

4. Communicate clearly with executives

Speaking of leadership, sometimes, the best way to manage executive priorities is to talk openly and honestly. Set up regular check-ins to discuss what you’re working on, where you need support and recommendations for improvement. This can help align expectations and ensure that everyone is on the same page. It also helps you “lead up” and become recognized as a reliable source for solutions.

5. Build a support network

Relationships are crucial to your career. Reaching out to colleagues, mentors and industry peers for support and advice isn’t just a nice thing to do. It should be a must-do. I know when you’re busy that networking seems like an unnecessary task on your “to do” list, but talking through your challenges can provide new insights and solutions. Make the most out of mealtimes by fueling your mind and body at the same time. Prioritize 30 minutes a week to identify and schedule time with key contacts that can help you or that you can mentor and pay it forward. Look for every available coffee, lunch, happy hour or dinner and recommend, via your contact’s preferred method of communication, a time to connect. If you don’t, one day you’ll realize that working through meals is more detrimental than helpful.

6. Stay flexible and adaptable

The business landscape is always changing, and being flexible can help you stay ahead. Be open to new ideas and be willing to pivot when necessary. This adaptability can make a huge difference in how you handle unexpected challenges. Staying positive through inevitable change and being willing to take on new roles that may seem foreign can lead to some amazing adventures.

7. Take care of yourself

My daughter, who’s currently in a grueling Physician Assistant school program, reminded me recently that it’s easy to get caught up in the hustle of a hectic schedule and forget about self-care. It’s so easy to convince yourself that there’s no time to take breaks for spiritual meditation, exercise, hydration, as well as mental rest. I know it’s true that healthy minds and bodies make you more productive, but I too often forget this rule. How ironic it was to be reminded of this rule by one of the busiest people I know.

Remember, you’re doing an amazing job, and it’s okay to ask for help. Stay strong, focused and let us know when we can help!