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I will admit that not every minute at work is spent doing highly-productive things. I generally avoid playing games and watching YouTube videos, but I am known to delve into science articles (which is not a metaphor for porn) that have no bearing on advertising. However, ever now and then, my random Googling reveals something interesting (to me). Lo and behold, I found something amazing.
I’m surfing for something legitimate and I notice at the bottom that Google has put up a section called, “news archive results.” I have probably noticed it before, but ignored it. For some reason I read a little closer and realize Google is giving me information from 90 years ago. I click the link and it opens up a scan of an old newspaper.
I realize that not only has Google provided me a scan of an old newspaper, but that they have highlighted keywords for me as well. Suddenly I am hooked! What I realize is that I have discovered 2 amazing things (well, 3 if you count finding that this exists as 1). First, I can waste time at work reading old newspapers which is pretty cool and second, that a treasure-trove of data is at my fingertips.
Associate Creative Director at bloomfield knoble