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Understanding and analyzing topics in social media has become immensely important for advertising agencies. We’re all searching for the two things that, when combined, become the holy grail. The first is that we are all looking for ways to create social media posts that expand influence (as determined by whatever the influence needs to be according to existing model) and ways to measure success (again, not necessarily the same as ROI). A recently posted paper may have given the answer for both.
Associate Creative Director at bloomfield knoble