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Have you seen the movie “Scrooged” with Bill Murray? I loved it. In the movie, Bill Murray is a top TV executive. The crazy Chairman of the Board says that TV programs should start catering to animals, so the production team (putting on the live version of Scrooge) add some mice. Later in the movie, there is a scene where the Chairman is at home watching the production and his cats run up to the TV. He turns to his wife and says, “see!”
My apologies if I got details wrong – I just remember mice and cats. The reason I bring it up, is because I’m reading about how Nestle is aiming its latest advertisements at dogs.
According to Louise Lucas in the Financial Times, the TV ads, to be screened on Austrian TV this week, come complete with squeaks, high frequency tones and high-pitched pings, all of which are designed to send dogs into such a frenzy that indulgent owners rush out and buy Nestle’s Beneful dog food.
Associate Creative Director at bloomfield knoble