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I have seen a ton of stuff lately about how companies can build their brand through social media. It’s obvious that social media is here to stay (duh) and that social media (especially mobile social media) has generated a paradigm shift in marketing. As an agency, part of our job at bloomfield knoble is to identify trends and maximize their use on behalf of our clients, which is why we now offer a wide range of social media services.
As an agency, the core of our work for clients revolves around AAU (Awareness, Attitude and Usage). I’ve read articles, books and blogs and will probably head to a social media bootcamp in the near future, all in an attempt to make sure we are building client brand awareness and generating positive response. What we really haven’t mastered (and a lot haven’t) is how to drive usage. The truth is that mastering usage isn’t keeping me awake at night, mostly because it just doesn’t “feel” like we have to master it yet.
For now, since social media is still pretty new and evolving, as long as we nail awareness and attitude, I think we can return a positive ROI for clients. However, like I said earlier, identifying trends is important and the day is coming when usage will be a primary concern for social media. So, I’ve got this ‘thing’ in the back of my mind as I’m surfing Twitter and I’m checking out the latest Tweets from my favorite comedian and it hits me . . . I’m looking at the perfect use of social media for direct response.
His name is Colin Kane.
Associate Creative Director at bloomfield knoble
