Spring Forward
Join Kristi Adams as she shares practical strategies to manage the start of the year, prioritize tasks, and stay productive and adaptable.
Business Strategy & Planning
Is your brand built on a solid, powerful, copy-ready messaging framework?
What do your clients believe about your company or product? How hard is it to develop consistent, impactful marketing content? Is that process confusing and stressful? What about your brand promise or positioning statement? Does everyone at your company know and understand your core message and is it resonating with your target audience? If you
Is your brand built on a solid, powerful, copy-ready messaging framework? Read More »
SMEs Are People First, and They Need You to Be Prepared
They’re knowledgeable, but cryptic. They’re busy, but necessary. Of course, I’m talking about subject matter experts. Chances are that if you’re a writer, researcher or on a content-based project, you’re working with one or more of these brilliant professionals, or SMEs. Communication can often seem difficult, or downright impossible. Sometimes it IS their personality, but sometimes it’s you… and
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3 Reasons to Try Radio Advertising in DFW
As I sat stuck in stop-start traffic on switch from 183 East to the Turnpike this morning, I was reminded of the power of advertising. Here I was, switching back and forth on my preset channels, looking for a morning rush talk show that I like. What was marked as a 20-minute commute on my
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Aim for the Bullseye, then Try Again
Every marketing and advertising campaign needs associated metric goals and reporting. These key performance indicators (KPIs) help you tailor the future of your marketing team [or allocation if you wear multiple hats]. When asked “Is your marketing successful?” 43% of CoSchedule’s surveyed group answered neutral or lower. If almost half are undecisive or unsatisfied, that’s a
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Stimulate Your Creative Process
Before customer data was so readily available and the number of mediums became countless, advertising was simpler. Still a challenge, but simpler. I think of Mad Men, particularly when they come up with the idea for lipsticks in season 1. What we watched was a focus group of their target audience (young women of the
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Your campaign worked… but how do you know which part?
You’ve done the research, the legwork and maybe even some focus studies before your last campaign, and the results were actually strong enough to reach your goals. That’s great! But what made it different from the others that had less success? It can be hard to tell without the right tools or information. What is
Your campaign worked… but how do you know which part? Read More »