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I’m going to do another science post, but this one I can tie back to advertising.
As you may have heard, an extra second added to the official timekeeping record Saturday triggered several popular Internet services to crash over the weekend, including LinkedIn, Reddit and Quantas airline’s reservation system. Enough problems were documented around the globe that some even likened leap second change to another Y2K. Now, imagine that you were launching a major online campaign and the entire site went down – then you’d wish that you had paid attention to the leap second! Hey, I never said it would be a strong link between science and advertising.
So what is a leap second and what does it matter?
Associate Creative Director at bloomfield knoble