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Amazingly, I’m not writing about science, but I’ll do my best to make this post as dry and uninteresting as my science posts.
Anyway, one of the great tactics of guerrilla marketing is to buy keywords of competitors (or, in some cases, people whom you are trying to impress), but a case in Wisconsin may end the tactic. The story is pretty straightforward – in 2009, the personal injury law firm of Cannon & Dunphy S.C. (the Cannon firm) submitted successful bids to search engines Google, Yahoo! and Bing to use “Habush” and “Rottier” as “keywords” that would place the Cannon firm in slot one on the page as a sponsored advertisement. Here’s the rub – “Habush” and “Rottier” are personal injury lawyers RobertHabush and Daniel Rottier, of Habush & Rottier S.C.
Associate Creative Director at bloomfield knoble