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This article found on HousingWatch.com is the basis for the blog below — http://www.housingwatch.com/2010/08/27/fannie-mae-wants-you-to-knowyouroptions-com/
A recent pro
ject bloomfield knoble provided for Fannie Mae was the KnowYourOptions.com website and communication campaign. This effort includes internal and external marketing material for every viable channel. The intent, after careful thought and planning, was to develop a communication platform that informs borrowers that face the risk of foreclosure exactly what their options are in today’s market. Sounds simple, but it was not an easy task by any means. One of the most critical factors in the breakdown of the housing market has been lack of communication. As I explained to my son the other day, as we discussed how best to manage difficulty with a subject in school, “If you are not in communication with your teacher about struggling with the work,
Associate Creative Director at bloomfield knoble