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It’s no secret that smell is a powerful marketing tool. It’s no accident that people just happen to be baking chocolate chip cookies when showing a property to prospective buyers, nor that casinos smell like oranges.
We, along with our partners, have tried several times to add smell to digital signage. It’s not the holy grail, but it would enhance our digital delivery to capture attention via scent. The problem is that we just can’t get it right.
Associate Creative Director at bloomfield knoble