TXU Energy

TXU Energy was seeking more efficient and less expensive methods than their traditional marketing tactics could provide to achieve acquisition and retention. We created an annual calendar of customer-centric events focused on lowering energy consumption, and thereby energy bills, that would appeal to current TXU Energy customers and entice new customers to learn more. With this strategy, we developed a series of promotions based on time of year/season, loyalty cash rewards, refer-a-friend programs, online viral campaigns and unique partner offers.